AUDIENCE
A brief profile of three audience groups – their needs and wants.

RESPONSES
A short list of desired responses – our needs and wants.

IDENTITY
A description of the Informal Science Education Group's preferred identity for each audience group. Tips on when and how to use the NASA, HST, STScI, and OPO identities.

GRAPHIC STYLE
Design guidelines for products and promotional material.

WRITING STYLE
Writing guidelines for products and promotional material.